The Fast Food Frontier

Have you ever driven through a McDonald’s at 3 in the morning after a night out at the bars? I have. And that’s what got me thinking.

Time after time, we Americans are told that we’re obese. That our country keeps growing by the minute. Instead of an insult, I’ll take that as a compliment! Our technology is growing. Our industries are growing. Our movement towards sustainability and green is growing.

But, what if we cut out the burgers at 3 in the morning and cut down energy use at the same time? We could become a country that shrinks in size and grows in green. My suggestion is this: cut out the 24 hour services that use energy around the clock and cut back on eating after dark. But really, that’s not feasible for this country. Our answer? Develop a product like POWERleap.

POWERleap is a flooring system that creates energy when pressure is applied. Put these flooring systems in McDonald’s restaurants across the nation and people start creating the energy used to make their burgers. Store the energy generated by foot traffic during the day and use it to keep the drive-through running at night. It’s the perfect solution for a horrible habit.

But wait that’s not all! What if we turned the McDonald’s into a local fast food joint? Well then we could have healthy, locally grown food at 3 in the morning instead of a fat, greasy hamburger. Burgerville is doing just that, with its 39 restaurants currently running in the Pacific Northwest. Although it costs a little bit more, the benefit is the healthier feeling of knowing what you just ate was locally grown and good for you!

So, add the POWERleap with the Burgerville and the 24 hour service that McDonald’s provides and what do we get? A less obese country? Not quite. But what we do get is a more sustainable service that we have grown to love.