Right here is Charleston is the Eco-Unit Army, a home improvement green business. They go around advertising their service of refurnishing homes to virtually cut down utility costs up to 40%. That should be enough to capture someone right there, but what they do is even more fascinating. They do projects such as window coating, green fiber insulation and rain water collection systems on new and old houses. The workers are highly skilled in working on old houses to keep the antique culture of Charleston while making them energy star "green" certified.
They also know how to market themselves well which I feel like is a huge issue in the green industry. They know that stating that their service will give your house a competitive advantage will draw people in. Last year at the green fair my sorority participated in marketing their service to the public, we had over 200 people sign up for more information and so far they have improved homes in the entire Charleston area including Isle of Palms. Marketing their product to the right target market in the most appealing way makes a huge difference and the fact that they have an advantage with knowledge of the historic houses sets them apart from the rest.
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