Saturday, July 26, 2008

Alternative "How to Get Here" Directions

Most businesses have a page on their website with basic directions on how to get to their location. This is obviously beneficial for any business that wants to ensure customers can find their business easily. Of course people can just use Google maps or Mapquest or the like to find the location, but often times they are not detailed enough. So the extra bit of local knowledge on the businesses' website can help ensure customers don't get lost, give up, get frustrated and/or go somewhere else.

Of course one problem with these maps is that they are geared towards driving. So what is a customer or an employee that wants to walk, bike or take the bus supposed to do? An article I read this morning talked about some map websites working to add these options. The difficulty is that it takes local knowledge to develop them - road maps don't usually detail sidewalks, bike trails, bus routes, etc. This means that it's going to take time to develop. With Charleston being a smaller city it will likely be low on the list of cities to be bike/bus mapped. So it would be worthwhile for local businesses to provide this information on their websites. Even if they don't know the best bike or walking routes themselves, there are plenty of resources to help figure it out. CARTA provides good details on their website for figuring out bus routes. Figuring out walking routes might involve taking a walk and/or being observant of the sidewalks, paths and trails nearby. And there are cycling clubs that would probably help with figuring out bike routes. And of course if there are customers or employees already walking, biking or taking the bus it is rather simple to just ask them how they get there.

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