Interesting New Business

I just read a story, linked from GreenBiz.com, about a new gas station in Dover, NH that sell only biofuels (blended) and has a "congreenience" store. The store pledged that 75% of its products will come from within 100 miles. The store is also powered by solar panels. What will be interesting to see, besides whether the business will succeed, is whether the greater availability of biofuels will impact local residents' vehicle purchase decisions. Will they be more likely to by a E85 car or a diesel so they can run on biodiesel? I know that if I could get biodiesel conveniently, I would seriously consider trading in for a diesel. So who wants to open a station like this downtown?